Diagnosis before spend
No one touches an ad account before we know your audience, your offer and what your two closest competitors are doing.
Burgas, Bulgaria · Digital marketing studio
We turn scattered marketing into a system that sells.
Mobile Group 2022 runs the whole loop for service businesses — diagnosis, positioning, content, paid campaigns and the analytics that prove it worked. Fixed monthly fees. Senior people. No agency theatre.
- 3Packages
- €500Entry point
- 10 dTo first delivery
- 4Channels max
Live campaign
CTR +38%
What we do
Three ways in.
Three ways in.
Start small. Scale when it works.
Every engagement begins with a diagnosis. What we find decides whether you need a light monthly rhythm or the full growth engine.
01
Start.
Audit & Strategy
€500one-off · 7–10 days
A full diagnostic of where you stand and a written plan for where to go next. Sold as a diagnosis, not a retainer.
- Express audit of site, socials & GBP
- Positioning on a single page
- 12–16 topic content plan
Open the package
Most chosen
02
Ongoing
Management
€1 000per month
The steady rhythm: two channels published on schedule, two campaigns live, one newsletter, one report you can actually read.
- 12 posts + 8–10 stories monthly
- Up to 2 Meta / Google campaigns
- Monthly report + 5 hours of edits
Open the package
03
Turnkey
Growth
€1 500per month
Everything in Management plus video, landing pages, SEO, A/B testing and a lead process — the whole engine under one roof.
- 4 platforms · 20 posts · 2–4 Reels
- Quarterly landing page + GA4 setup
- SEO minimum + weekly calls
Open the package
Side by side
What changes as you move up
| Included | Start · €500 | Management · €1 000 | Growth · €1 500 |
|---|---|---|---|
| Audit & positioning | Yes | Month 1 | Month 1 |
| Channels managed | — | 2 | Up to 4 |
| Posts per month | Plan only | 12 + 8–10 stories | 20 + 2–4 Reels/TikTok |
| Ad campaigns | — | Up to 2 | Up to 4 + A/B + retargeting |
| Email / Viber | — | 1 per month | 1 per month |
| Landing pages | — | — | 1 per quarter |
| SEO | — | — | 2 articles + technical check |
| Analytics setup | GBP only | Metric report | GA4, pixel, goals |
| Calls | 1 handover call | Monthly | Weekly + quarterly strategy |
Ad spend is always billed separately by the platform and paid directly by you. We recommend a minimum of €300–500 per month.
How we work
Four rules we don't break
One page of positioning
Audience, offer and three to five key messages. If it doesn't fit on one page, it won't survive contact with a real customer.
Everything is measured
Goals, pixel, GA4 and a lead log. A campaign that can't be attributed is a campaign we can't defend to you.
A fixed, boring fee
One monthly number, agreed up front. No percentage of ad spend, no surprise line items, no billing by the hour.
The loop
From first call
Start with a call
From first call
to compounding results
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01
Diagnose
Express audit of your website, social profiles and Google Business Profile, plus a teardown of two direct competitors. We come back with what is actually broken, not a list of everything that could theoretically be improved.
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02
Position
Audience, offer and three to five key messages on a single page — the reference document every post, ad and landing page is written against from then on.
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03
Produce
A content plan of 12–16 themes with headlines and formats, then the actual production: copy, simple design, editing of the raw material you send us, video where the package includes it.
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04
Distribute
Publishing on schedule, Meta and Google campaigns live with tracking in place, one email or Viber broadcast a month, retargeting and A/B tests on the Growth package.
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05
Measure & adjust
A metrics report and a call. What worked gets more budget, what didn't gets cut. On Growth we reset the strategy every quarter based on what the numbers actually said.
16Content themes planned in the first monthStart package
20Posts produced monthly at full scaleGrowth package
4Campaigns running in parallel, tested against each otherGrowth package
1Fixed invoice per month, agreed before we startAll packages
“Most small businesses don't have a marketing problem. They have five half-finished marketing efforts and no way to tell which one is working.”
Burgas, Bulgaria
Questions
Before you get in touch
Do I have to start with the audit?
In almost every case, yes — and it is included in the first month of both monthly packages, so you are not paying twice. Running content or ads without positioning is how budgets disappear quietly.
Is the advertising budget included in the fee?
No. Meta and Google bill you directly from your own ad account, which stays in your name. Our fee covers the work — strategy, creative, setup, optimisation and reporting. We recommend a minimum of €300–500 per month in spend for a campaign to leave the learning phase.
Who owns the accounts and the content?
You do. Ad accounts, pixels, analytics properties and published content belong to your business. We work inside your assets with delegated access, and that access can be revoked at any time.
What do you need from me every month?
Raw material — photos and video from your business — plus approvals and one call. We handle editing, copy, design, scheduling and campaign management. Clients who send material regularly get noticeably better output.
How long is the commitment?
Monthly packages run month to month with 30 days' notice. That said, paid campaigns and SEO need roughly three months before the data is worth reading, so we ask you to plan for a quarter.
Which languages do you work in?
Bulgarian, English and Russian. Campaigns and content can run in one language or several — that decision is made during positioning, based on where your customers actually are.
Next step
Let's find out what's actually broken.
Thirty minutes, no slides, no pitch deck. You describe the business, we tell you where the leak is and what it would cost to close it.